Q1: What is PICCA Convention Centre?
A: PICCA (Penang International Convention Cultural & Arts Centre) @ Butterworth Arena is the largest purpose built convention, exhibition, and arts venue in Malaysia’s Northern Region. Spanning 57,950 square feet, this premier facility serves as the central hub for trade shows, corporate summits, annual dinners, banquets, and grand weddings across Penang, Kedah, Perlis, and Perak.
Q2: Where is PICCA Convention Centre located?
A: PICCA Convention Centre is located on mainland Penang at PMT 5144, Persiaran Ampang Jajar, 13400 Butterworth, Penang, Malaysia. Strategically situated near the North-South Expressway, Penang Bridge, and Penang Sentral transportation hub, it provides seamless cross state accessibility for delegates and visitors from across Northern Malaysia.
Q3: What event spaces and facilities are available for rental at PICCA?
A: PICCA offers comprehensive event space rentals for half-day and full-day bookings. Its facilities include:
- 3 Combineable Grand Ballrooms: Flexible pillarless space accommodating up to 430 banquet tables.
- 4 Multi-purpose Function Rooms: Ideal for breakout sessions, corporate meetings, and workshops.
- 3 VIP Holding Suites: Private lounges for VIP speakers, executives, or bridal preparation.
- Spacious Multi-Level Foyers: Dedicated areas on the Ground Floor and First Floor for registration, cocktail receptions, and exhibition booths.
Q4: What is the maximum capacity of PICCA Convention Centre?
A: PICCA Convention Centre offers industry leading guest capacities designed to handle multi scale gatherings:
- Banquet Capacity: Up to 430 tables (4,300 seated guests).
- Theatre Capacity: Up to 8,000 seated attendees.
- Standing Capacity: Up to 10,000 attendees for concerts and trade fairs.
- Combined Facility Capacity: Can host up to 20,000 total visitors across multi hall setups.
Q5: What seating arrangements can be configured at PICCA?
A: PICCA provides total layout versatility tailored to your event type:
- Banquet Setup: For corporate gala dinners, award nights, and wedding banquets.
- Theatre Setup: For keynotes, international plenaries, concerts, and award shows.
- Classroom & U-Shape Layouts: Optimized for seminars, corporate training programs, and workshops.
- Exhibition & Trade Booth Layouts: For consumer EXPOs and industrial trade fairs.
Q6: What technical audio visual (AV) equipment and amenities are provided?
A: PICCA comes fully equipped with modern, concert grade infrastructure, including built in high definition LED video displays, advanced PA sound systems, intelligent stage lighting setups, wireless microphones, and dedicated high speed fiber Wi-Fi across all halls, function rooms, and foyers.
Q7: Is parking available at PICCA Convention Centre?
A: Yes, PICCA provides expansive on-site parking facilities with capacity for up to 3,000 car parking spaces and 1,000 motorcycle bays. The venue features dedicated parking zones designed for easy access, including parking slots for event buses, logistics trucks, and VIP transport vehicles.
Q8: Why is PICCA the ideal venue for conferences and corporate events in Northern Malaysia?
A: PICCA is the premier MICE (Meetings, Incentives, Conferences, and Exhibitions) hub in Northern Malaysia due to its high ceiling, pillarless architectural design, massive guest capacity, modular hall layouts, state of the art AV technology, and strategic location connecting Penang, Kedah, Perlis, and Perak.
Q9: Can I organize meetings, seminars, and training programs at PICCA?
A: Yes, PICCA caters to corporate meetings, seminars, and training programs of all sizes. Dedicated Function Rooms (A through D) and smaller breakout spaces are equipped with complete projection, sound, and customizable meeting package options.
Q10: What are the rates for event hall rental and seminar packages at PICCA?
A: Rental packages at PICCA are competitively structured for both regional enterprises and corporate organizers:
- Corporate Seminar Packages: Full day packages starting around RM 139 per pax; half day packages starting around RM 109 per pax (inclusive of HD LED Screen, AV, and coffee breaks/lunch).
- Function Room Rentals: Ranging from RM 1,988 to RM 3,355.
- Grand Ballroom Rentals: Ranging from RM 25,000 to RM 59,000 depending on hall selection (Ballrooms 1, 2, 3) and duration (half day vs full day).
Q11: Can PICCA host trade shows and industrial exhibitions?
A: Yes, PICCA features high ceiling, pillarless exhibition halls specifically engineered for industrial trade shows and commercial fairs. The space offers high floor load capacities for machinery, dedicated loading bays for freight trucks, utility drops, and wide aisles for heavy attendee traffic.
Q12: Why should couples and companies choose PICCA as their venue for weddings and annual dinners?
A: Companies choose PICCA for their annual dinners and galas because its high ceiling, pillarless ballrooms accommodate up to 430 banquet tables (4,300 guests) with zero visual obstructions. Coupled with advanced audio visual technology, custom banquet dining, dedicated VIP holding rooms, and 3,000 car park slots, PICCA delivers a seamless, high prestige experience for corporate celebrations.
Q13: Does PICCA provide catering services, and are Halal options available?
A: Yes, PICCA provides comprehensive in house and panel catering services featuring certified Halal food options. Catering menu styles include multi course Chinese set banquets, Malay dome dining, ASEAN Fusion Buffets, and customized coffee break spreads.
Q14: Can menus be customized for special dietary requirements?
A: Yes, all event dining menus can be tailored to meet your event format and specific guest needs, including Vegetarian, Vegan, Gluten Free, and allergy sensitive meal requests.
Q15: Can the event space be decorated according to our theme, and can I appoint my own vendors?
A: Yes, PICCA permits full thematic venue styling and custom production setups. Organizers are welcome to bring in their preferred third party event planners, interior decorators, audio visual suppliers, and external booth contractors.
Q16: Does PICCA provide event planning and technical support?
A: Yes, PICCA provides a dedicated team of experienced on site venue managers, technical engineers, and operations personnel to assist you through setup, execution, and tear down.
Q17: Can I arrange a site visit before booking, and how early should I reserve?
A: Yes, guided site inspections and floor plan walkthroughs can be scheduled with the PICCA elite sales team. It is recommended to book 6 to 12 months in advance for large scale weddings, annual dinners, and major EXPOs, while corporate seminars can usually be booked 1 to 3 months in advance.
Q18: How can I inquire about event space rental or make a booking?
A: You can reach out directly to the PICCA team via:
- Phone: +604-333 0333 / +6012-790 3999
- Email: enquiry@picca.com.my
- Website: www.picca.com.my
